Planning

bringing planning

to the web

YUMIANALYTICS Web Planning is the area where users build and estimate results of media plans. This area is dedicated mainly to planners & buyers in Media Agencies, however, it can be used by anyone in the Industry like a Broadcaster, for example. Regardless of the database that is used (Tv, Press, Radio, single source/Fused Data) in Planning some functions are constant. With YUMIANALYTICS Web you can list the supports available and select the ones you want to use in your plan. Then you can follow the usual planning workflow: generate a ranking, select supports, build the schedule, estimate pre-eval results, use an optimizer and generate the list of planned insertion for daily control.

SUMMARY

OF PRE-EVALUATION

The summary has an amazing design and it plays a very important role in understanding your pre-evaluation. The summary can be organized using multiple entities which allows the user to quickly see the results of a plan. The fact that the summary is much more graphic saves time to the planner and is more noticeable to the advertiser.

multi-product

Optimizer

The planning tool has a new capability which is a multi-product optimizer. This optimizer will help in situations when media agencies need to conciliate broad/buying target results with the core/planning target results and optimize both.

As planners, we want to try and bring the results of booth targets closer together or have them converge as much as possible. The intent is to deliver results, in the most efficient way, for the Brand or the Product while respecting the goals defined on the buying end.