The summary has an amazing design and it plays a very important role in understanding your pre-evaluation. The summary can be organized using multiple entities which allows the user to quickly see the results of a plan. The fact that the summary is much more graphic saves time to the planner and is more noticeable to the advertiser.
The planning tool has a new capability which is a multi-product optimizer. This optimizer will help in situations when media agencies need to conciliate broad/buying target results with the core/planning target results and optimize both.
As planners, we want to try and bring the results of booth targets closer together or have them converge as much as possible. The intent is to deliver results, in the most efficient way, for the Brand or the Product while respecting the goals defined on the buying end.
Here are some of the features
It is possible to schedule insertions, optimize plans and evaluate the results.
Set your strategy according to your brand, product, plan, channel.
Conciliate broad/buying target results with the core/planning target results, optimizing both.
Planning provides a friendly user-experience to planners and buyers.
A simpler, graphic, more intuitive approach to the planning workflow.
A simpler, graphic, more intuitive approach to the planning workflow.
Plans are available in the cloud Access to work is possible anywhere in different devices.
All your media in one place: Easy access to multiple databases, Plans, Summaries, Booking.